Research on Packaging Design of Bottled Beverage Based on AHP

Abstract

This thesis aims to explore users' preference to packaging design of bottled beverage, and identify importance of relevant influential factors via AHP by taking packaging design of bottled beverage as the research object. Different types of packaging design of bottled beverage were evaluated and scored from the perspective of ergonomics to obtain weights of quality assessment indexes so as to provide references to further packaging design and improvement. The AHP first-level weight was 0.7 for vision and 0.3 for structure. Weights of the second-level indexes, including pattern, text, color, shape, material, opening mode, holding mode, drinking mode and carrying mode were 0.15, 0.16, 0.15, 0.11, 0.13, 0.06, 0.13, 0.06 and 0.05 respectively.