Articulating stakeholders perspectives of culture-sensitive e-commerce design targeting female consumers in Saudi Arabia

Abstract

A stakeholder in a project is much more than a product's eventual “user”. In other words, a stakeholder is someone who gains or losses something (could be functionality, revenue, status, compliance with rules, and so on) as a result of that project. This paper will identify the key stakeholders involved in the process of design and adoption of B2C e-commerce applications and targeting female consumers in Saudi Arabia. It will also define each stakeholder's role, responsibility, and influence on female consumers adoption and design of e-commerce applications