Determinant Selection Motorcycle Effects Of Interest Product Design And Celebrity Endorser

Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia Pub Date : 1900-01-01 DOI:10.4108/eai.8-10-2018.2288718

Edi Setiawan, F. Zamzany, Sunarta Sunarta, Desi Azhari

{"title":"Determinant Selection Motorcycle Effects Of Interest Product Design And Celebrity Endorser","authors":"Edi Setiawan, F. Zamzany, Sunarta Sunarta, Desi Azhari","doi":"10.4108/eai.8-10-2018.2288718","DOIUrl":null,"url":null,"abstract":"This study aims to determine the effect of product design and celebrity endorser on the interest in buying a Honda Motorcycle Beat Pop in Cikarang. The variables studied were product design and celebrity endorser as independent variables and buying interest as a dependent variable for consumers of Honda motorcycle Beat Pop in Cikarang. Population in this study is consumers of Honda Pop Beat in Cikarang. The number of samples was 99 respondents. The data is processed using multiple linear regression analysis. Sampling is done by accidental sample technique items, namely consumers in Cikarang. Based on the statistical analysis of the data, all indicators in this study are valid and also the variables are reliable. The results of this study state that product design and celebrity endorser together simultaneously have a positive effect on buying interest.","PeriodicalId":165604,"journal":{"name":"Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4108/eai.8-10-2018.2288718","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

This study aims to determine the effect of product design and celebrity endorser on the interest in buying a Honda Motorcycle Beat Pop in Cikarang. The variables studied were product design and celebrity endorser as independent variables and buying interest as a dependent variable for consumers of Honda motorcycle Beat Pop in Cikarang. Population in this study is consumers of Honda Pop Beat in Cikarang. The number of samples was 99 respondents. The data is processed using multiple linear regression analysis. Sampling is done by accidental sample technique items, namely consumers in Cikarang. Based on the statistical analysis of the data, all indicators in this study are valid and also the variables are reliable. The results of this study state that product design and celebrity endorser together simultaneously have a positive effect on buying interest.

查看原文本刊更多论文

兴趣产品设计与名人代言的决定因素选择摩托车效应

本研究旨在确定产品设计与名人代言对在芝卡朗购买本田摩托车Beat Pop的兴趣的影响。研究变量为自变量为产品设计和名人代言，因变量为购买兴趣。本研究的人群为本田Pop Beat在芝卡朗的消费者。样本数量为99人。数据采用多元线性回归分析处理。抽样是通过偶然抽样技术项目进行的，即在孜卡朗的消费者。通过对数据的统计分析，本研究各项指标均有效，各变量均可靠。本研究结果表明，产品设计和名人代言同时对购买兴趣有积极的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia

自引率

0.00%

发文量