Visual Pun in Visual Playability Fire Extinguisher Display at Terminal 3 Soekarno-Hatta Airport

Abstract

: The main issues in this journal are focused on how such work of art ultimately has a factor of memorability. Fire extinguisher are displayed in punny ways reflected similar with various tubes (simile). These visual puns actually raises a variety of narratives. Fire extinguishers have been punned with diving cylinder, helium tanks with hot air balloons, and others. This style of display has read the process of creativity starting from how to equate the shape of the tube and the next stage appears a visual narrative that has a correlation with the function of other tubes which are no longer as fire extinguisher. From all the puns of the fire extinguisher to various tubes, it raises the level of distinction in which illustrations are most memorable. This research is using the Roland Barthes’ semiotic method. Data analysis shows that the most memorable illustration is the illustration that humorous or punny. The punny level is influenced by the unusualness of the story and the depiction of character expressions. In addition, the personal pragmatic experience of each person also evokes a memorable past. This study contributes the finding of a correlation between visual forms with pun. If the illustration only has a narrative that is limited to being informative and not using much puns, it does not have much effect on fame. Playability factor is the finding in this study. Playability will feel more exciting when illustrated wordy puns as well, comical, whimsy, and unusualness of the story.