Towards a e-communication model for territorial logistics: the case of Moroccan municipalities

Abstract

Because of Moroccan municipalities are still unable to integrate sophisticated communication approaches characterized by the capacity to bring the citizen closer, in accordance with the laws in force, to the environments of public management, the e-communication relating to logistics inside local authorities is nowadays a crucial issue of the Moroccan municipalities management. However, the logistics e-communication of Moroccan local authorities presents an antinomy since it is characterized by an illusion at the theoretical level, despite its quantitative outcome in the literature. Singularly addressed in research in France, Asia and America, it is almost absent as a research field in the great African space, where it becomes more illuminated as a field of social and professional practices. However, several acts show the still perplexing attribute of its status, as well as its doubts about the theoretical and practical answers to be given to the current divergences of territories (cities, municipalities, regions, etc.). Because of the incessant questions about the logistics communication dimensions (rank, obstacles, challenges, etc.), it seems necessary to us to question the bases of a possible crisis in the evolution of the field of Territorial Logistics Communication (TLC) in Morocco in order to better open up to the panoramas of the latter in the e-communication vision. Therefore, based on a theoretical study, we first offer a brief overview on the fragmented terminology of territorial logistics e-communication. Then, we try to bring out some features specific to the problem of the logistic e-communication of the territorial collectivities in the Moroccan space, before proposing, finally, a model to well illustrate the logistic e-communication inside Moroccan territorial collectivities and to support the management Moroccan local spaces.