The Influence of S-Commerce Dimensions on Repurchase Intention of BTS Merchandise with Customers Engagement as a Mediation Variable on Army in Padang City

Abstract

The purpose of this study is to analyze the extent of the influence of the S-Commerce Dimension in increasing the repurchase intention of BTS Merchandise products. The population in this study are all BTS Merchandise consumers whose number is not known with certainty. While the number of samples in this study were consumers who had purchased and used BTS Merchandise products, totaling 320 respondents using a purposive sampling method. The survey method for data collection in this study used a structured questionnaire, in which respondents were asked to provide their responses to experiments conducted on BTS Merchandise products. Covariance-based structural equation modeling (CB-SEM) was used to analyze the hypothesized relationships in the research model. The findings show that: 1) The Trust variable has a significant positive effect on the Customer Engagement variable on BTS merchandise products. 2) The Responsiveness variable does not have a significant effect on the Customer Engagement variable on BTS merchandise products. 3) The Reliability variable has a significant and positive influence on the Customer Engagement variable on BTS merchandise products. 4) The Compatibility variable does not have a significant effect on the Customer Engagement variable on BTS merchandise products. 5) The Customer Engagement variable has a significant and positive influence on the repurchase intention variable on BTS merchandise products. 6) Customer engagement mediates the relationship between trust and repurchase intention on BTS merchandise products. 7) Customer engagement does not mediate the relationship between responsiveness and repurchase intention on BTS merchandise products. 8) Customer engagement mediates the relationship between Reliability and repurchase intention on BTS merchandise products. 9) Customer engagement does not mediate the relationship between compatibility and repurchase intention on BTS merchandise products.