Effective crisis governing communication during non-popular decisions in Bulgaria

Abstract

The research presents a model of the study of the management of political communications in a crisis situation. The functionality of the model is verified by empirical research of governing communication in Bulgaria in cases when non-popular decisions and legislative acts are adopted which leads to strikes and loss of public trust. Sometimes politicians make a step back, sometimes they react with late crisis communication. The following thesis is examined: the government, the parliament and the ruling political parties do not have at their disposal a system of good communication management in times of crisis. Firstly, on the basis of an evaluation of existing models, a synthetic working model for effective crisis communication management of governing institutions and parties has been built, which is the basis of the empirical study. Then it is tested during case study of some examples and interviews with experts, communication managers and politicians. After the collection and analysis of empirical findings, the model has been developed and enriched.