Eksistensi Taksu Sebagai Nilai Kearifan Lokal Terhadap Strategi Pemasaran Produk LPD Patas Saat Pandemi Covid 19

Abstract

The purpose of this study is to understand how to implement product marketing strategies at LPD Patas during the Corona Virus pandemic and The concept of Taksu affects the LPD Patas business before and during the pandemic of Corona Virus. The method used in this study is a qualitative research method. The research data was obtained through several procedures, namely by conducting in-depth interviews, observations and document studies. Then after that the data was collected and analyzed through 3 stages of procedures, namely data reduction, data presentation, and data analysis and drawing conclusions. The results of this study indicate that the product marketing strategy has been well integrated considering that the internal control system implemented by LPD Patas is very good and the Head of LPD Patas supervises and optimizes the vision and mission of the LPD that has been implemented optimally. In general, with interesting innovations and products packaged, the Patas LPD has been structured neatly, starting from the rational use of the product and the advantages of the product so that the LPD still exists despite the Covid 19 pandemic.