The effect of corporate social responsibility on hotel employees' work outcomes: The mediating role of organizational identification

Abstract

Corporate social responsibility (CSR) has received growing attention in the past decade by both researchers and practitioners. However, prior hospitality research has mainly studied CSR from the firm's and customer's perspectives, our current understanding of CSR from employees' perspective is limited. In this study, we collected data from 260 employees of four hotels in China to test the effect of CSR practices towards employees on employees work outcomes. The results showed that hotels' CSR practices towards employees not only directly influenced employees' work engagement and organizational citizenship behavior, but also indirectly influenced them through employees' organizational identification. Based on the research findings, suggestions were given to hospitality practitioners to make more efforts to undertake the social responsibility for employees to raise the level of employee organizational identification and work engagement, so as to improve the hotel performance and profitability.