An analysis of Disney’s Cross-Cultural Communication

Abstract

In the globalized and Internet era, the outstanding performance of entertainment giant Disney in the global market cannot be separated from its successful concept of cross-cultural communication. China has gradually become the largest overseas market for Disney. Based on cross-cultural communication theory, this paper takes Mulan live-action film and Disney theme park in Hong Kong and Shanghai as examples to analyze the cross-cultural communication content, communication effect and communication strategy of Disney film and theme park. Finally, the study will find reasons for the failure of cross-culture communication of Mulan, the success of cross-culture communication of Shanghai Disneyland and further reflect on the cross-cultural communication and industry of Chinese film and