How and why born global firms differ in their speed of internationalisation - a multiple case study approach

Michael Neubert
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引用次数: 21

Abstract

This article analyses the research problem of how and why born global firms (BGF) differ in their speed of internationalisation. It is based on the conceptual framework of the BGF theory and the Uppsala internationalisation process model. The research questions will be answered using a multiple case study research design with qualitative, in-depth, face-to-face, semi structured interviews of twenty subject matter experts (SME). The research results show that factors like the skills of the entrepreneur and the management team, their business networks, the business model of the BGF, the market entry mode, the successful implementation of a structured market development process, the uniqueness of the technology and the product portfolio, the availability of market opportunities, and the size of their home market influence the speed of internationalisation.
天生的全球化公司如何以及为什么在国际化速度上存在差异——多案例研究方法
本文分析了诞生型全球企业在国际化速度上的差异及其原因的研究问题。它基于BGF理论的概念框架和乌普萨拉国际化过程模型。研究问题将通过对20位主题专家(SME)进行定性、深入、面对面、半结构化访谈的多案例研究设计来回答。研究结果表明,企业家和管理团队的技能、他们的商业网络、BGF的商业模式、市场进入模式、结构化市场开发过程的成功实施、技术和产品组合的独特性、市场机会的可用性以及其国内市场的规模等因素都会影响国际化的速度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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