Thick Big Data

Abstract

The social sciences are becoming datafied. The questions that have been considered the domain of sociologists, now are answered by data scientists, operating on large datasets, and breaking with the methodological tradition for better or worse. The traditional social sciences, such as sociology or anthropology, are thus under the double threat of becoming marginalized or even irrelevant; both because of the new methods of research, which require more computational skills, and because of the increasing competition from the corporate world, which gains an additional advantage based on data access. However, sociologists and anthropologists still have some important assets, too. Unlike data scientists, they have a long history of doing qualitative research. The more quantified datasets we have, the more difficult it is to interpret them without adding layers of qualitative interpretation. Big Data needs Thick Data. This book presents the available arsenal of new tools for studying the society quantitatively, but also show the new methods of analysis from the qualitative side and encourages their combination. In shows that Big Data can and should be supplemented and interpreted through thick data, as well as cultural analysis, in a novel approach of Thick Big Data.The book is critically important for students and researchers in the social sciences to understand the possibilities of digital analysis, both in the quantitative and qualitative area, and successfully build mixed-methods approaches.