Communication and pragmatic aspect of modern Ukrainian text

Abstract

INTRODUCTION The dominance of the anthropocentric approach in the linguistics of the XXI century determines the intensification of communicative and pragmatic researches, aimed at in-depth study of the role of the addressee and the sender in speech interaction. This aspect acquires a special role in the study of media activities mediated through the media, in particular print media, among which the maximum attention is drawn to newspaper texts given their inherent accessibility, prompt response to current events, which determines the specifics of their linguistic design. In modern linguistics, scientists pay special attention to the communicative-pragmatic approach to the analysis of a newspaper text, because it allows the study of both its intratextual features and pragmatic guidelines of speakers, their communicative interaction, links with other texts in media and sphere of culture and literature, speech influence on the addressee, which in general is the basis of the category of dialogicity as an essential feature of the newspaper text and determines the relevance of scientific research. Dialogicity as a category of newspaper text is expressed through the main components of the communicative act – the participants of communication and text message. Two communicators take part in the communicative act, O. Selivanova considers the communicator the most important component of the communicative situation and defines it as “a person, the subject of a communicative act that transmits information or communicative influence or perceives and interprets them” 1 . Subjects of speech and perception are the main components of communicative interaction, which are related to the pragmatic aspect of the study of verbal communication and text. Pragmalinguistic study of the text is primarily focused, on the one hand, “to identify the features of the author’s presence” 2 , and on the other – to the recipient. Linguists distinguish two communicators according to the main