Structure and Semantics of Slogans (Based on International Song Contest Slogans)

Abstract

Linguistic research of the of slogans structure and semantics is an increasing trend which helps to understand how a company can shape its image and achieve its communicative goals. The article clarifies the definition of the term “slogan” and presents the findings of the research done into the slogans used in international song contests, namely their syntactic structure, and lexical and semantic features.