An Analysis of Public Diplomacy in Local Councils

Abstract

The purpose of this study is to seek practical and effective policy measures to revitalize public diplomacy in local councils by closely examining the current situation of public diplomacy in local councils from various angles and aspects. To this end. the public diplomatic environment of local councils was analyzed through news big data analysis, and the objective reality of 17 metropolitan councils was analyzed how local councils responded and changed after the enactment of the Public Diplomatic Act. In particular. by analyzing the diplomatic activities of the Busan Metropolitan Council for 14 years efforts were made to identify the problems and limitations that appear in actual operation. The effect of the Public Diplomatic Act should be able to spread beyond the diplomatic administration of local governments. To do this. various institutional supplements are needed to secure transparency and accountability in the operation of public diplomatic activities by reorganizing the legal basis at the local council level and to strengthen public diplomatic capabilities.