PENGARUH E-SERVICE QUALITY, ONLINE CUSTOMER RATING DAN PRICE CONSCIOUSNESS TERHADAP REPURCHASE INTENTION PADA PENGGUNA SHOPEEFOOD DI KOTA SURAKARTA

Jurnal Riset Ilmu Ekonomi Pub Date : 2023-05-25 DOI:10.23969/jrie.v3i1.45

Dini Muthi’ah Putri, Arielya Susanti

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Abstract

In the current era, digital start-ups are growing, and one of the most frequently used in everyday life is an application that provides food delivery services. ShopeeFood which has just started operating in 2020, is strongly suspected of expanding its competitors that have been operating for a long time in Indonesia. The purpose of this research is to further explore the extent to which people's repurchase interest in ShopeeFood is by proving whether the quality of e-service quality, online online customer rating and price selection tendencies price consciousness have an influence on repurchase intention. This research used a purposive sampling method which was limited by several criteria. A sample of 113 respondents was using the formula from hair et al. (2010) with the criteria of having used ShopeeFood at least once, being at least 17 years old, and domiciled in the city of Surakarta, Central Java. The results obtained in this research indicate that price consciousness has a significant effect on repurchase intention, while e-service quality and online customer ratings do not have a significant effect on repurchase intention.

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penaruh电子服务质量，网上顾客评价丹价格意识，再购买意愿padpadpengguna shopeefood di kota surakarta

在当今时代，数字创业公司正在成长，日常生活中最常用的应用之一是提供外卖服务的应用程序。ShopeeFood于2020年刚刚开始运营，人们强烈怀疑它正在扩大在印尼经营已久的竞争对手。本研究的目的是通过证明电子服务质量质量、在线在线顾客评价和价格选择倾向价格意识是否对再购买意愿有影响，进一步探讨人们对ShopeeFood的再购买兴趣有多大。本研究采用了有目的的抽样方法，但受到若干标准的限制。113名受访者使用hair et al.(2010)的公式，其标准是至少使用过ShopeeFood一次，年龄至少17岁，居住在中爪哇省苏拉卡塔市。本研究结果表明，价格意识对再购买意愿有显著影响，而电子服务质量和网上顾客评价对再购买意愿没有显著影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Jurnal Riset Ilmu Ekonomi

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