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The Effects of Advertising Message Types Based on the Social Distance: Focusing on Cooperative Advertising between Different Types of Businesses

The Korean Journal of Consumer and Advertising Psychology Pub Date : 2019-02-01 DOI:10.21074/KJLCAP.2019.20.1.85
JeongMee Song
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基于社会距离的广告信息类型的影响——以不同类型企业之间的合作广告为例
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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The Korean Journal of Consumer and Advertising Psychology
The Korean Journal of Consumer and Advertising Psychology
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