A Multidimensional Framework Model of Credit Management System on E-commerce

Abstract

With the rapid development of e-commerce, the problem of information asymmetry has been haunting stock holders in virtual market. It is urgent to strengthen the credit management of the online transaction to enhance the trust between sellers and buyers, decrease the Internet fraud, and reduce the trust risk. This paper makes integrative use of marketing theories, game theory and experimental economics to research systematically the credit management system on e-commerce, which is a hotspot of economic management research. We develop the object analysis of e-commerce credit management system, the framework of industry chain and product services in e-commerce credit information system, and the multidimensional framework model of credit management system on e-commerce. This model can effectively solve the demand of credit management on e-commerce and make some instructive suggestions for practice.