Studying on Construction programs of the Platform of Agricultural E-commerce

Abstract

This paper analyzes the present status and problems of application of Chinese agricultural E-commerce, points out that the Constructing agricultural E-commerce platform is the first step to develop agricultural E-commerce. Combining with the situation and characteristics of Chinese agriculture, gives out four constructing programs and the frameworks of Chinese agricultural EC platform, they are the E-commerce platform owned by the enterprise, third-party E-commerce platform, collaborative e-commerce platform and international E-commerce platform, at last, simply analyzes the adaptability, functions, implementation strategies of each program.