THE INFLUENCE OF CUSTOMERS’ VALUE ON SATISFACTION AND ITS IMPACT TOWARDS LOYALTY USING IPHONE BRAND SMARTPHONE IN PALU CITY

TADULAKO INTERNATIONAL JOURNAL OF APPLIED MANAGEMENT Pub Date : 2022-08-15 DOI:10.59769/tajam.v4i2.29

Ishak Sandy Tandigala, Rosida P. Adam, M. Sutomo

{"title":"THE INFLUENCE OF CUSTOMERS’ VALUE ON SATISFACTION AND ITS IMPACT TOWARDS LOYALTY USING IPHONE BRAND SMARTPHONE IN PALU CITY","authors":"Ishak Sandy Tandigala, Rosida P. Adam, M. Sutomo","doi":"10.59769/tajam.v4i2.29","DOIUrl":null,"url":null,"abstract":"This research aims to determine the influence of customers’ value on satisfaction and its impact towards loyalty using iPhone brand smartphone in Palu city. This is descriptive-causal research. The research sample is 165 consumers who use iPhone brand smartphones in Palu City selected through purposive sampling method. The research used data analysis methods carried out by looking at the assumptions of Structural Equation Modeling (SEM) as well as conformity tests and statistical tests which are all carried out with the AMOS 16.0 and SPSS 23 programs. The research results reveal that 1) Customer value has a positive and significant influence on satisfaction using an iPhone brand smartphone in Palu City., 2) Customers’ value has a positive and significant influence on Loyalty using an iPhone brand smartphone in Palu City, 3) Customers’ satisfaction has a positive and significant influence on Loyalty using an iPhone brand smartphone in Palu City, 4) Satisfaction can mediate the influence of customers’value on loyalty using iPhone brand smartphone in Palu City. \n \nKeywords: Customers Value, Customers Satisfaction, and Customers Loyalty.","PeriodicalId":434786,"journal":{"name":"TADULAKO INTERNATIONAL JOURNAL OF APPLIED MANAGEMENT","volume":"54 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"TADULAKO INTERNATIONAL JOURNAL OF APPLIED MANAGEMENT","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.59769/tajam.v4i2.29","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

This research aims to determine the influence of customers’ value on satisfaction and its impact towards loyalty using iPhone brand smartphone in Palu city. This is descriptive-causal research. The research sample is 165 consumers who use iPhone brand smartphones in Palu City selected through purposive sampling method. The research used data analysis methods carried out by looking at the assumptions of Structural Equation Modeling (SEM) as well as conformity tests and statistical tests which are all carried out with the AMOS 16.0 and SPSS 23 programs. The research results reveal that 1) Customer value has a positive and significant influence on satisfaction using an iPhone brand smartphone in Palu City., 2) Customers’ value has a positive and significant influence on Loyalty using an iPhone brand smartphone in Palu City, 3) Customers’ satisfaction has a positive and significant influence on Loyalty using an iPhone brand smartphone in Palu City, 4) Satisfaction can mediate the influence of customers’value on loyalty using iPhone brand smartphone in Palu City. Keywords: Customers Value, Customers Satisfaction, and Customers Loyalty.

查看原文本刊更多论文

帕卢市iPhone品牌智能手机用户价值对满意度的影响及其对忠诚度的影响

本研究旨在确定帕卢市使用iPhone品牌智能手机的顾客价值对满意度的影响及其对忠诚度的影响。这是描述性因果研究。研究样本为165名在帕卢市使用iPhone品牌智能手机的消费者，采用有目的抽样方法。本研究采用的数据分析方法采用结构方程模型(SEM)的假设，并采用AMOS 16.0和SPSS 23程序进行一致性检验和统计检验。研究结果表明:1)在帕卢市，顾客价值对iPhone品牌智能手机的使用满意度有显著的正向影响。(2)顾客价值对帕卢市iPhone品牌智能手机忠诚度有正向显著影响;(3)顾客满意度对帕卢市iPhone品牌智能手机忠诚度有正向显著影响;(4)满意度可以中介顾客价值对帕卢市iPhone品牌智能手机忠诚度的影响。关键词:顾客价值、顾客满意、顾客忠诚

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

TADULAKO INTERNATIONAL JOURNAL OF APPLIED MANAGEMENT

自引率

0.00%

发文量