ROLE OF AGILE MARKETING IN THE PRESENT ERA

Abstract

Good marketing strategies are of paramount importance for every size of organization. The survivaland the profitability of the business have a positive relationship with the marketing. Earlier traditional methods of marketing were used by the marketer but with the invent of technology so many transformational changes have taken place in field of marketing such as E-mail marketing, Content marketing, social media marketing etc. Agile Marketing is one of them. Agile marketing encourages cross-functional collaboration, shared goals , and empowered teams. It is arapid learning process to reach goals. The present paper is descriptive in nature, highlights the role of agile marketing in present era, issues and challenges associated with it, suggestions and recommendations to make agile marketing effective.