Storytelling as a PR Tool for a Tech Startup

Abstract

This paper will explore the influence of storytelling as a PR tool for a tech startup. It will examine whether and how a tech startup communicates effectively with its key stakeholders by using storytelling to raise awareness and increase support among key stakeholders. The paper will include both secondary and primary research. The secondary research will examine the development of storytelling, the importance of storytelling for tech startups, and how to tell a story. In the case study section, this paper will compare two startup stories from two competitors in the tech-food industry, and analyze if they are successful stories for tech startups. In the primary research, the author will interview ten experts from startups and the PR industry to test if storytelling is an effective way for tech startups to communicate with stakeholders, and how to tell a good story. Based on the findings of this research, storytelling is a critical strategic PR technic for tech startups to communicate with stokeholds especially investors, customers, and early employees to raise awareness and increase support.