The performance and selection of the provider of road transport services in Morocco

Abstract

In this paper, we present an exploratory study of the linkages between performance measurement and the selection of the road freight-forwarders within the Moroccan sector of road transport of goods. To conduct this research, we employed the cluster analysis method on SPSS tool. Findings of this study are: (1) road freight-forwarder selection depends on 3 main factors related to the clients (shippers), which are: the type of operation, the destination of the cargo and the client's activity sector. And (2) depending on each cluster, performance may take various forms.