Gender Perspective in Assessing Productivity, Quality, and Innovation as Sustainability Factors In Embroidery Business in Tasikmalaya, West Java

Abstract

Along with the development of creative economy, the Tasik embroidery business has the potential to be empowered as a regional superior. The study is viewed from the aspects of raw materials, investment in computer machines, the availability of bank cooperation and assistance from Cooperatives, Industry and Trade Department (KOPERINDAG). In Tasikmalaya, this sector is able to produce performance. From the demand side, apparel or fashion products are increasing. To maintain the sustainability of the embroidery business, three aspects are examined: Productivity, Quality, and Innovation. These three aspects are perceived by embroidery craftsmen gender perspective (female vs male craftsmen), The purpose of the research is to identify the differences in craftsman perceptions of items that represent three aspects of performance appraisal, namely: productivity, quality, and innovation based on the three profiles of the above craftsmen.To examine these differences, three hypotheses were formulated. Data collection method was carried out through distributing questionnaires. The data collection process was carried out in the central embroidery industry in Tasikmalaya and Pasar Tasik Pasar Abang. Reliability and validity testing was done to test the suitability and feasibility of each item in the process of instrumentation in the aspects of productivity, quality, and innovation. Then the difference test was carried out with an analysis tool using KruskalWallis non parametric statistics. The results showed that all research hypotheses were not rejected. It means there is no difference of opinion from the gender in assessing aspects of productivity, quality, and innovation. So that the results of the study can become information for Koperindag Office in Tasikmalaya especially in the process of mentoring embroidery craftsmen. The assistance is related to the provision of training, credit, exhibition, or other cooperation facilities.