A Comparative Study on the Communication Effect of Tourism Promotion from a Cross-cultural Perspective ---Taking Sina Weibo and Twitter as Examples

Abstract

In the context of globalization, tourism promotion is no longer limited to the domestic market, we should pay more attention to the international market. The cultural differences often lead to cultural misunderstandings and even cultural conflicts during cross-cultural communication. After studying the official accounts of Tourist Administration on Sina Weibo and Twitter, this paper finds that different factors have similar impact on communication effect of cross-cultural tourism promotion on two social platforms (Sina Weibo and Twitter) although there are cultural differences.