Assessment of Sustainability Challenges of FM Radio Stations in Bungoma County, Kenya

Abstract

Liberalization of broadcasting has had profound effect in Nairobi, but outside the main urban centres, state-run Kenya Broadcasting Corporation provides the only domestic radio and TV for many listeners and viewers, with the rest of FM radio stations still struggling to go further upcountry. The broadcast media, partly as a result of the liberalisation policies, has grown in leaps and bounds as the number of radio and television outlets has multiplied significantly (Githaiga, 2011).