Research on sports marketing of beverage enterprises: — A case study of Wang Laoji

Abstract

In recent years, more and more major sporting events have settled in China, and Sports Marketing is becoming a popular way of marketing. Businesses will combine products and sporting events, forming the sports culture and brand culture to a unique corporate culture system. The researches of sports marketing is also increasing a lot. And how to do with the marketing of products and enterprises to fulfill the expected results is the problem for the researchers to think about. In the competitive market, the marketing approach and experience of Wang Laoji is totally worth learning and becomes one of the successful marketing stories. This paper will analyze and summary Wang Laoji's sports marketing strategies in Guangzhou Asian Games, providing beneficial reference for business owners.