Features of Strategic Planning in the Framework of Educational Organization Development

Abstract

Today, the issues of strategic management of the development of an educational organization are becoming top priorities. The successful functioning of a modern educational organization in the long term determines the need to determine its strategic potential, the extent and directions of its use, and the ability to adapt to changing environmental conditions. The relevance of the study is due to the fact that for educational organizations that satisfies not only the educational needs of society, but also strives for the sustainability of a competitive position in the market of educational services. The system of higher education is a prerequisite for the development of the state, ensuring positive changes in human capital. The purpose of the study was to reflect the detail of the system of criteria for analyzing the strategy within the framework of the stakeholder model. In the end, the above strategies show how intangible assets (human, informational and organizational capital) of a university contribute to creating value not only for owners (founders), but also for society as a whole and consumers of educational services in particular. Keywords—strategic planning; educational institutions; higher education system; stakeholder models; development