Innovations in the Period of Coronavirus Pandemic in Ukraine’s Media Space

Abstract

. The article is devoted to the study of innovations denoting the phenomena of COVID-19 in the media space of Ukraine. It is noted that media discourse actively responds to modern social challenges, so linguo-creativity in the media space is aimed at finding new realities, new feelings and psycho-emotional states, as well as a response to stressful situations and protection from it, and linguo-creativity reveals features of person’s language thinking. It was found that the most commonly used words in the media space are coronavirus and COVID-19 / COVID, quarantine, which became the motivational basis for innovations. A list of recorded new lexical tokens is given, but it is noted that the list of inventoried COVID neologisms in the language of media texts is not exhaustive, because as long as the topic of coronavirus is the top world news, new words will be created. It is emphasized that the observation over innovations concerning coronavirus pandemic will give the possibility to draw conclusions about which of them will go through the stages of socialization and lexicalization, and which will be a random, peripheral phenomenon.