Revenue management by changing calves feeding methods at The Development and Research Center for Cattle Breeding from Arad

Abstract

Abstract The purpose of this paper is to analyze and improve through recommendations the revenue management, in this case the turnover, applied by changing the method of feeding calves with age ranging from 0 to 6 months from the zootechnical farm at the Development and Research Center for Cattle Breeding from Arad. This will be achieved by using an approved and certified feed substitute (milk powder) to feed the calves instead of the cow’s milk so that the milk produced by the dairy cows can be delivered to customers. The differences between the cost of buying and feeding calves with this substitute and the income from selling milk are substantial. By this method, the income of the resort and that of any zootechnical farm will be maximized without endangering the health of the calves or the end-users. At the same time, we will disseminate the results obtained by applying this method in 2016, the results being conclusive.