Problems and Countermeasures of the E-commerce for the Agricultural Product in the Conditions of the Big Data in China

Abstract

The agriculture industry is a quite important component of the national economy in China. The e-commerce of the agricultural product has been quickly developed with the internet, particularly the big data emerging. However, some problems appear while the fast growth of the agricultural e-commerce is flourishing the economy and improving the people's life. They are restricting the further growth of the agricultural e-commerce. How to deal with these problems is worthwhile to be considered. So, the paper first exposes the real state of the agricultural e-commerce in the conditions of the big data, then finds out some key problems constraining the further growth of the e-commerce of the agricultural item under the big data by comparing the existent suppliers and e-commerce platforms in the agricultural e-commerce industrial chain, finally proposes some countermeasures to solve the problems.