Public Relations Build Brand Through Social Media (Study at Universitas Tarumanagara as an Entrepreneurship College)

Abstract

Every college that supports freedom of identity and excellence is a distinguishing value from other universities. The way is by communicating with shareholders through various media both conventional and nonconventional, namely social media. Universitas Tarumanagara (Untar) as one of the private universities in Jakarta also proves its identity and excellence as a college that has integrity, professionalism, and entrepreneurship. This superiority and identity must be communicated to so that the public knows that Untar is an entrepreneur and is identical with entrepreneurship. The task and function of communicating are in the public relations work unit. The role of public relations in brand formation is to make product identity communicated to the public. Untar Public Relations uses social media by prioritizing various activities related to entrepreneurship and one of the strategies to make a brand. The management of sustainable and sustainable social media accounts is a strategy to build the Untar brand as an entrepreneurial campus. Consistency in prioritizing messages related to entrepreneurship becomes a brand building strategy. While the ongoing message delivered also supports and strongly supports the Untar brand.