A Study on Emotional Memory Activation in Art Product Design from the Perspective of Customer Co-production

Abstract

Numerous art product designs are inspired by emotional memory, and in turn achieve the purpose of activating emotional memory. With the rapid development of social networks, it has become a social phenomenon that more and more art product designs have an impact on social emotions and emotional sharing, which can be referred to as customer co-production. The paper aims to reflect on emotional memory activation in art product designs from the perspective of customer co-production, explore the role of emotional memory activation in reinventing product design practice in the form of co-creation, and provide a possible path for the design modes in the intelligent era.