WEB data mining applications in e-commerce

Abstract

Web data mining is a new technology that can find valuable model and information in mass data. With the development of the Internet, e-commerce has a strong trends, application of web-based data mining in e-commerce has become a hot topic. In this paper, the Web data mining and e-commerce is combined, it introduces the method and process of Web data mining in e-commerce, and describes the Web data mining applications in e-commerce.