The reality of Sudanese press in the light of the transformation of digital media

Abstract

  This study seeks to explore the vision of academic experts and practitioners of Sudanese journalism profession, to obtain a thorough and scientific diagnosis of the changes  in the  paper press  in  the  world. To  determine  its   withstand   and   the possibility  of  competing with  electronic  media,  relying on  the descriptive survey methodology  on the  way to design a scale  of  five  meter  to  measure  trends, the research contained  (16)  items; The validity and reliability coefficients were applied, and  the questionnaire  was a major tool  for collecting  information from (100) study sample. The  study  found that  political, economic  and  technological  changes, in addition to the administrative and structural imbalance of the press, the increase in publishing   costs,  the  weak  financial  capabilities,  the  decrease   in  advertising revenues, the continuous decline in sales and the general trend towards the internet are the reasons for the decline and suspension of some paper press in the world. The study recommended the need to respond to developments and changes in the global political,   economic,  social  and   technical  and  to  keep   pace   with   them.  The environment should  be  created  by enacting  attractive  legislation  and  providing governmental logistical support to  the  paper  press and facilitating the distribution and  advertising movement, and  the  Sudanese paper  press  should pay attention to and upgrade its staff in  terms of providing career  stability methods, and  then open the fields of training and development for him to deal with the data and requirements of the digital age.