Marketing Mix Study using Social Media in Hospital

Abstract

: The hospitals industry with government policy make hospital at the moment has very tight competition, in private hospitals, need a good marketing strategy to maintain its existence also the new era of Healthcare National Services (Jaminan Kesehatan Nasional-JKN). The new decade of technology in 5.0. now is frontally change, disrupt the way people perceive, engage, and consumer branding. Technology in healthcare has also led to another significant shift in society, the need and or willingness of people to share and behavior respond to hospital brand. Study to investigate the implication of different social media in areas of gender, economic profile, ages, education and IT skill of the customers from the hospital. Analysis and result from the data collection will be based on test of the social media effect in hospital marketing mix services. The study expects that social media will improve marketing services analysis of the relationship between internet use and decision to select hospital will be shown that patients who select the hospital. This result analyzes the relationship between service, price, and decision to select hospital indicating then it can be concluded that there is a relationship between service price and decision to select a hospital.