Impact of social media promotion in the information age

Dmitry Saprykin, G. Kurcheeva, Maxim Bakaev
{"title":"Impact of social media promotion in the information age","authors":"Dmitry Saprykin, G. Kurcheeva, Maxim Bakaev","doi":"10.1145/3014087.3014109","DOIUrl":null,"url":null,"abstract":"The development of information and communication technologies (ICT) and social networks allowed citizens to approach virtually every e-government body and any government member directly. However, to fully implement their potential and ensure timely problem-solving, further analysis of social media impact and effective promotion tools is deemed necessary. In our paper we review the particular features of social networks, which so far remain commerce-driven, and outline the means for satisfying the needs of every customer and social group. We also describe the state-of-art in social media marketing (SMM) and propose guidelines for implementing effective tools in this domain. Finally, we develop a geo social network-based mobile application as a platform for unifying information on users' needs, motives, preferences, locations, etc. The considered tools can be applied in promoting e-governance projects with widest online audience, thus shaping the citizens of the Information Age.","PeriodicalId":224566,"journal":{"name":"Proceedings of the International Conference on Electronic Governance and Open Society: Challenges in Eurasia","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the International Conference on Electronic Governance and Open Society: Challenges in Eurasia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3014087.3014109","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3

Abstract

The development of information and communication technologies (ICT) and social networks allowed citizens to approach virtually every e-government body and any government member directly. However, to fully implement their potential and ensure timely problem-solving, further analysis of social media impact and effective promotion tools is deemed necessary. In our paper we review the particular features of social networks, which so far remain commerce-driven, and outline the means for satisfying the needs of every customer and social group. We also describe the state-of-art in social media marketing (SMM) and propose guidelines for implementing effective tools in this domain. Finally, we develop a geo social network-based mobile application as a platform for unifying information on users' needs, motives, preferences, locations, etc. The considered tools can be applied in promoting e-governance projects with widest online audience, thus shaping the citizens of the Information Age.
信息时代社交媒体推广的影响
信息和通信技术(ICT)和社会网络的发展使公民几乎可以直接接触每一个电子政府机构和任何政府成员。然而,为了充分发挥他们的潜力并确保及时解决问题,进一步分析社交媒体的影响和有效的推广工具是必要的。在我们的论文中,我们回顾了社交网络的特点,到目前为止,它仍然是由商业驱动的,并概述了满足每个客户和社会群体需求的方法。我们还描述了社交媒体营销(SMM)的现状,并提出了在该领域实施有效工具的指导方针。最后,我们开发了一个基于地理社交网络的移动应用程序,作为统一用户需求、动机、偏好、位置等信息的平台。所考虑的工具可用于向最广泛的在线受众推广电子政务项目,从而塑造信息时代的公民。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信