{"title":"Impact of social media promotion in the information age","authors":"Dmitry Saprykin, G. Kurcheeva, Maxim Bakaev","doi":"10.1145/3014087.3014109","DOIUrl":null,"url":null,"abstract":"The development of information and communication technologies (ICT) and social networks allowed citizens to approach virtually every e-government body and any government member directly. However, to fully implement their potential and ensure timely problem-solving, further analysis of social media impact and effective promotion tools is deemed necessary. In our paper we review the particular features of social networks, which so far remain commerce-driven, and outline the means for satisfying the needs of every customer and social group. We also describe the state-of-art in social media marketing (SMM) and propose guidelines for implementing effective tools in this domain. Finally, we develop a geo social network-based mobile application as a platform for unifying information on users' needs, motives, preferences, locations, etc. The considered tools can be applied in promoting e-governance projects with widest online audience, thus shaping the citizens of the Information Age.","PeriodicalId":224566,"journal":{"name":"Proceedings of the International Conference on Electronic Governance and Open Society: Challenges in Eurasia","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the International Conference on Electronic Governance and Open Society: Challenges in Eurasia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3014087.3014109","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
The development of information and communication technologies (ICT) and social networks allowed citizens to approach virtually every e-government body and any government member directly. However, to fully implement their potential and ensure timely problem-solving, further analysis of social media impact and effective promotion tools is deemed necessary. In our paper we review the particular features of social networks, which so far remain commerce-driven, and outline the means for satisfying the needs of every customer and social group. We also describe the state-of-art in social media marketing (SMM) and propose guidelines for implementing effective tools in this domain. Finally, we develop a geo social network-based mobile application as a platform for unifying information on users' needs, motives, preferences, locations, etc. The considered tools can be applied in promoting e-governance projects with widest online audience, thus shaping the citizens of the Information Age.