Human Capital: Demographic Dimensions as Triggers the Survival of Small and Medium Enterprises (SMEs)

Abstract

The development of the business world is currently changing from the traditional industrial economy to the new economy of knowledge-based resources. Therefore the company is required to restructure its business in order to compete, because it is recognized as a new success lever that has become a Critical Success Factor. In this study using qualitative descriptive combined with confirmatory exploration, with exogenous latent variables Demographics and endogenous Information Technology and Survival. To answer the hypothesis in this study used Structural Equation Modeling, with populations and samples on SMEs in 7 regions of GERBANGKERTASUSILA and the research samples were Regions that have SME environments. The purpose of this study is to analyze the impact of Human Capital seen from the demographic dimensions of the owner and its indicators as a trigger for performance in the form of survival of small and medium-sized SME businesses in order to improve competitiveness and comparability of the aspects of resources owned by small and medium enterprises.