Representation Strategies Adopted by Participants in a Population Stereotype Hunt: A Case Study for Icon Design

Abstract

Population Stereotype tells interaction designers just one-half of the complete story. It informs them only about the level of general consensus regarding each representation generated by different participants. It does not provide answers to those questions, which ask how the representation is to be achieved. Identification of different representation strategies adopted by different participants can reveal the rest of the story. In the presence of more than one or no strong contenders (population stereotype), adoption of the right representation strategy can be really beneficial. As most of the representational strategies are complementary to each other, the combination of different representational strategies can lead towards a more representative icon development.