Social media as a new channel learning for higher education (A survey approach)

Abstract

Social media are becoming popular channel for communication. The tremendous exposure of social media today has changed a new communication channel for all business process. Although it is for better support or worse, social media is very powerful because many organizations begin to initiate strategies and allocate resources to engage effectively with social media platform. Higher education as organizational learning is expected to concern with this situation because the orientation of education today exposed to students centered learning mechanism to provide them with a holistic learning experience. Social media was realized as an innovative and effective tool to provide innovative ways of involving and motivating students in the learning process. Therefore, there is a need to investigate how students perceive and use social media in providing a pedagogically virtual learning environment that could enhance their learning experience. To achieve the goals of infusing social media into traditional pedagogical approach, the research investigates the preferences channel of social media for collaborative learning in the context of higher education as educational platform. A descriptive survey method used in this evaluation to show the trend in higher education. The result clearly describes social media preferences in the community of higher education so that learners can be actively engaged with learning process and flexible environments for global communication sharing.