Investigating the impacts of budget airlines towards the mode choice decision of business travellers: A case study of Klang Valley, Malaysia

L. E. Teoh, H. L. Khoo
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引用次数: 1

Abstract

In the past, the studies of mode choice decision focusing on the air transport and ground transport is very limited. In contrast to earlier literature, this paper examines the impacts of budget airlines in modelling the mode choice of business travellers towards the air transport and ground transport. By undertaking a stated preference survey in Klang Valley region, Malaysia, discrete choice models are developed to analyze the behaviour and preference of business travellers towards the choice of conventional airline, budget airline, bus, car and train. The results reveal that the travelling destination, travel time, travel cost, safety and comfort are the significant determinants. The socio-economic factors of gender, race and monthly income are also found to be the influential factors. Additionally, the results of sensitivity analysis confirmed that the variation of the comfort level have a significant impact, i.e. 4.24% on the mode shift. The findings highlight beneficial information for the transport operators in improving their service's planning.
调查廉价航空公司对商务旅客模式选择决策的影响:以马来西亚巴生谷为例
过去,对航空运输和地面运输模式选择决策的研究非常有限。与早期文献相比,本文研究了廉价航空公司对商务旅客对航空运输和地面运输的模式选择建模的影响。通过在马来西亚巴生谷地区进行一项明确的偏好调查,我们开发了离散选择模型,以分析商务旅行者对传统航空公司、廉价航空公司、公共汽车、汽车和火车的选择的行为和偏好。结果表明,旅游目的地、旅游时间、旅游成本、旅游安全和旅游舒适度是旅游出行的重要决定因素。性别、种族和月收入等社会经济因素也是影响因素。此外,灵敏度分析结果证实,舒适度的变化对模式转换有显著影响,为4.24%。研究结果为运输营办商提供了有助改善服务规划的资料。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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