THE MENTAL STRUCTURE OF THE SUBORDINATE CONCEPT “WORK” (PART 2)

Abstract

The paper is devoted to cognitive analysis of the professional concept “work” as a subordinate concept of the macroconcept “business” connected with it by semantic notional relations. The inner form of the word-nominator work, its derivative, semantic, word-building, text-сomposing potentials, theoretical rethinking in scientific research, as well as semantic links with other possible names of the concept have been studied. It has been developed the architectonics of the concept, i.e. its notional, sense (sense centers / semantic kernels), imagery (image-stereotype “working woman” in its two formats – prototypical image and evaluative stereotype) and schematic (action frame which includes cause, contact action and characterization relations) components.