Research on Smart Exhibition Based on Mobile Internet Perspective

Abstract

Using information acquisition and spatial analysis tools such as network data mining, on the basis of multi-level and multi-data sources, statistical data, network monitoring data, field survey data, etc. are summarized and integrated into the same space according to the spatial location and attributes of the data. Under the coordinate system, with the support of multi-source big data such as network clicks, WeChat Yixing, POI hotspot data, mobile phone signaling, network logs, etc., all kinds of information are integrated with each other to form a rich database. In order to obtain a large amount of required exhibitor and audience information from different aspects and multiple perspectives, combine mobile Internet technology to build a systematic smart exhibition platform. Analyze the development momentum of the exhibition industry in the era of rapid development of the Internet, and then combine new technical means and mobile Internet technology to design a smart exhibition platform. Promote the integrated development of the real economy and the digital economy, and promote the deep integration of the Internet and big data with the traditional exhibition economy. Understand and analyze the actual needs of exhibition venues through practical research, data and literature collection, and combine practical problems to conduct cross-disciplinary research from management, psychology, behavior, marketing and other disciplines, and propose solutions