The Traditional Publishing in the Era of Media Convergence Anxiety and Coping Strategy

Zhirong Ouyang, Dasong Den
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Abstract

In the context of media convergence, traditional book publishing interacts with web publishing, digital publishing, mobile phones and other new forms of publishing. And they can also get common promotion in the competition. How to find the place with the impact of media convergence is the major challenge for the traditional book publishing. This paper, by analyzing the challenges and opportunities of traditional book publishing facing under the background of media convergence, and according to the interactive relationship between media and book publishing, attempts to explore the innovation and development of book publishing.
媒介融合时代的传统出版焦虑与应对策略
在媒介融合的背景下,传统图书出版与网络出版、数字出版、手机出版等新型出版形式进行互动。他们也可以在比赛中得到共同的提升。如何在媒介融合的冲击下找到立足之地,是传统图书出版面临的重大挑战。本文通过分析传统图书出版在媒介融合背景下面临的挑战与机遇,根据媒介与图书出版的互动关系,试图探索图书出版的创新与发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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