THE END OF THE ARE OF PRODUCTION AND THE CHALLENGE OF INFORMATION POWER

Abstract

The article analyzes the transformations of the contemporary world. Their core is seen in the historical conclusion of the production era and industrial civilization one. Among the indicators of this phenomenon, there is a radical alternation in the structure of human life activity (in particular, a rapid decrease in the segment of the population within the industrial sphere), as well as the destruction of the «productive person» pattern as the cornerstone of human behavior and the value system. Simultaneously, the discourse of economic growth continues to dominate, which is increasingly inconsistent with reality. This is proved by its investigation in four theoretical projections: 1) the source of the idea of growth and the priority of productivity growth in general; 2) the conditions for reducing everything to the good and on this basis — the project of criticism of the economy quasi-universality; 3) the identification of a performative contradiction in the idea of economic growth based on the fact that there is the self-destruction of a person through economic growth; 4) criticism of utopias of the market and homo еconomicus, which are inseparable values of economic growth. It is stated that the end of production era means, at the same time, the actualization of the ambitious historical task of a person’s conversion to himself, to his nature and organic ability to live. Simultaneously, modern information absorbs a person. The effects of human dependence on information technologies are generalized in the concept of information power as one of the key features of the global world. Overcoming the challenge of information power is an important component for the further development of humanity.