Developing a teaching model for reading comprehension skills with advertising text

Abstract

A study based on the basic characteristics of language and culture expressed through each element constituting advertising materials, we have come up with a pedagogical model including how to choose, how to prepare lessons, how to build activities, design content and build a system of exercises on this teaching material. Through the teacher's assessment of the pedagogical scenario with a sequence corresponding to the specific language and cultural contents mentioned above, the survey results have shown positive results. Survey results from learners have also demonstrated a change in awareness and progress in the accumulation of communication capacity. The above two survey results affirm the effectiveness and rationality of the teaching model based on advertising text that the goal of this study is to contribute to improve the quality of teaching and learning of the foreign languages by action method.