The Influences of Reference Groups Towards the Usage of E-Wallet Payment Systems

Handbook of Research on Social Impacts of E-Payment and Blockchain Technology Pub Date : 1900-01-01 DOI:10.4018/978-1-7998-9035-5.ch023

Ivan H. W. Diong, Evelyn Bee Hwa Toh

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引用次数: 1

Abstract

This chapter investigates how the three referent groups (peers, parent, media) of subjective norms (SN) influence the intention of millennials to adopt e-wallets. This study is supported by the theory of planned behavior (TPB) and stimulus-organism-response (SOR) framework. A total of 215 usable responses were obtained and analyzed using SPSS 25 and SmartPLS 3.2.6. The data is collected using a self-administered survey (Lancaster Qualtrics) and distributed randomly using the snowball sampling technique. The results indicate that the decomposition of SN has a significant relationship towards the intention of millennials to adopt e-wallets. This chapter also provides useful insights on what are the other factors that would build the intention of millennials towards the usage of e-wallets. Moreover, TPB along with the SOR framework supports the findings and provides better credibility to this study. This chapter concludes that brands should leverage more capital on media advertisements rather than peer referrals if they want to capture a larger market.

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参考群体对电子钱包支付系统使用的影响

本章研究主观规范(SN)的三个参照群体(同龄人、父母、媒体)如何影响千禧一代使用电子钱包的意愿。本研究得到了计划行为理论(TPB)和刺激-有机体-反应(SOR)框架的支持。使用SPSS 25和SmartPLS 3.2.6对215份可用回复进行分析。数据收集使用自我管理的调查(兰开斯特质量)和随机分布使用滚雪球抽样技术。结果表明，SN的分解与千禧一代使用电子钱包的意愿有显著的关系。本章还提供了一些有用的见解，说明哪些其他因素会使千禧一代倾向于使用电子钱包。此外，TPB和SOR框架支持了研究结果，并为本研究提供了更好的可信度。本章的结论是，如果品牌想要占领更大的市场，就应该在媒体广告上利用更多的资本，而不是同行推荐。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Handbook of Research on Social Impacts of E-Payment and Blockchain Technology

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