Supply Chain Management for Characteristic Agricultural Products Aimed at Brand Building - A Case Study in Xinjiang

Abstract

Supply chain management for the characteristic agricultural products is closely tied up with its brand building. Taken XinJiang as an example, this paper first discusses the relationship between them, then describes the existing problems of the supply chain for agro-products and its effect on brand building, and finally puts forward the countermeasures to improve the supply chain management and promote the brand building of characteristic agricultural products.