Potential Identification of Community-Based Tourism Product Development in Santong Tourism Village, North Lombok Regency, Indonesia

Abstract

Purpose: This community service activity is carried out with the main objective of identifying the potential for developing tourism products in Santong Tourism Village which originates from the economic, social and cultural potential of the community in the context of developing quality and competitive tourism products in Santong Tourism Village. Method: The community service employs (1) field survey to identify current conditions and the need for intervention in the development of tourist village with data collection techniques ranging from direct observation, in-depth interview, to documentation, and (2) workshop which includes short lectures, guided group discussions, demonstrations, and simulations. The data obtained are all primary data obtained directly from Pokdarwis, other tourism actors, as well as Santong’s local community. Result: The 2 (two) main outputs of this community service activity are (1) tour package and culinary product prototypes that integrate various natural potentials and local community wisdom, as well as (2) needs identification for homestay development in Santong Tourism Village. Contribution: Providing new insights and skills to the local community in developing integrated and quality tourism products that can provide broader economic impact the people of Santong Tourism Village.