Banking system in the conditions of digital communication development

Abstract

This article examines the impact of digital communications on the banking system. The main goal of the article is to analyze modern digital marketing solutions and their implementation in the banking sector. The article contains and provides an analysis of the banking system as a whole in the conditions of modern realities. In the process of researching the banking system, practical experience of using digital innovations in commercial banks is presented. The measures for the implementation of digital innovations and their actions on the further development of the banking sector are given.